Oneupweb : Google ACE
Google recently announced the release of the open BETA for the AdWords Campaign Experiment (ACE) tool. According to Google, this tool allows marketers to “accurately measure changes to your keywords,...
View ArticleOneupweb : Adwords—Negative Keyword Lists
Google recently announced the addition of a new feature in the AdWords management interface called “negative keyword lists.” Negative keyword lists will allow you to build and maintain groups of...
View ArticleOneupweb : Google Ads Sporting Longer Headlines
As I’m sure many of you have noticed by now, the appearance of many AdWords ads have changed recently. Beginning on February 3rd, Google has been changing how pay-per-click advertisements appear on the...
View ArticleOneupweb : A Change in Bidding to Position in Google
Google Just announced yesterday that the position preference feature in AdWords is being discontinued. Here is what Google stated on the AdWords Blog: “As of today, April 5th, position preference can...
View ArticleOneupweb : Topic Targeting—Google’s Display Push
In late March of this year, Google added a new feature to its AdWords platform, “topics”, an extension of contextual targeting which had previously been confined to keywords. With display advertising...
View ArticleOneupweb : Blog Round Up—Three Must Reads for Search Engine PPC / Display...
I want to give a shout out to Matt B., Steven and Mike for their recent blog posts. In the last month PPC and display advertising were hot topics on the StraightUpSearch blog. Today I’ll recap some of...
View ArticleOneupweb : Google Moves AdWords Ads to Bottom of SERP
Google recently announced on the “Inside AdWords” blog that they would begin placing AdWords advertisements on the bottom of the search engine results page (SERP). According to a report on Search...
View ArticleOneupweb : Has Online Convenience Made Us All Stoopid?
Today, we discuss how technology will take over the world. They will do it by reverting us to our pre-human, current monkey selves. How? Convenience. Now, don’t get me wrong here, convenience is a...
View ArticleOneupweb : Adwords Insult To Injury
Ladies and gentleman! Sit back and relax while I regale you with a tale of corporate money making. Seems appropriate, after yesterday’s fun, yeah? Our tale begins at Google, tucked deep within their...
View ArticleOneupweb : Google Backs Off
Well ladies and gents of the PPC realm, you have done it! Thanks in large part to an organized outcry from PPC professionals and even a petition from Neil Sorenson of Zagg.com, Google backed off on...
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