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Oneupweb : Google ACE

Google recently announced the release of the open BETA for the AdWords Campaign Experiment (ACE) tool. According to Google, this tool allows marketers to “accurately measure changes to your keywords,...

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Oneupweb : Adwords—Negative Keyword Lists

Google recently announced the addition of a new feature in the AdWords management interface called “negative keyword lists.” Negative keyword lists will allow you to build and maintain groups of...

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Oneupweb : Google Ads Sporting Longer Headlines

As I’m sure many of you have noticed by now, the appearance of many AdWords ads have changed recently. Beginning on February 3rd, Google has been changing how pay-per-click advertisements appear on the...

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Oneupweb : A Change in Bidding to Position in Google

Google Just announced yesterday that the position preference feature in AdWords is being discontinued. Here is what Google stated on the AdWords Blog: “As of today, April 5th, position preference can...

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Oneupweb : Topic Targeting—Google’s Display Push

In late March of this year, Google added a new feature to its AdWords platform, “topics”, an extension of contextual targeting which had previously been confined to keywords. With display advertising...

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Oneupweb : Blog Round Up—Three Must Reads for Search Engine PPC / Display...

I want to give a shout out to Matt B., Steven and Mike for their recent blog posts. In the last month PPC and display advertising were hot topics on the StraightUpSearch blog. Today I’ll recap some of...

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Oneupweb : Google Moves AdWords Ads to Bottom of SERP

Google recently announced on the “Inside AdWords” blog that they would begin placing AdWords advertisements on the bottom of the search engine results page (SERP). According to a report on Search...

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Oneupweb : Has Online Convenience Made Us All Stoopid?

Today, we discuss how technology will take over the world. They will do it by reverting us to our pre-human, current monkey selves. How? Convenience. Now, don’t get me wrong here, convenience is a...

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Oneupweb : Adwords Insult To Injury

Ladies and gentleman! Sit back and relax while I regale you with a tale of corporate money making. Seems appropriate, after yesterday’s fun, yeah? Our tale begins at Google, tucked deep within their...

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Oneupweb : Google Backs Off

Well ladies and gents of the PPC realm, you have done it! Thanks in large part to an organized outcry from PPC professionals and even a petition from Neil Sorenson of Zagg.com, Google backed off on...

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